Qualitative Market Research
Services
- Full studies
- Expert and consumer interviews
- Moderation (German & English)
- Analysis and reports
- Concept and product testing
Sectors
Healthcare & Pharmaceuticals
Consumer & Advertising
Media
IT & Digital Payment Systems
Arts & Culture
Sales & Retail
Research Focus
- Market adoption & launch readiness
- Product viability testing
- Concept & message testing
- Advertising effectiveness
- Product & packaging tests
- Usability research
- Website, app & media pretests
- Image surveys & attitude studies
Professional Experience
Qualitative Market Research
15 years freelance experience
- International and local market research projects
- Product development and industry research (chemicals, coatings, plastics)
- Consumer research experience (quantitative & qualitative)
Healthcare & Medical Research
- Healthcare market research and stakeholder insights
- First-hand experience in hospital logistics and medical equipment research
- Projects for Abbott Germany and Siemens West Africa
International Software Development
10+ years experience
- Team lead in international software development
- Educational software solutions for schools and publishers
Author & Publishing
20+ years experience
- Sociological research
- Arts & culture
Get in Touch
Interested in discussing a research project or collaboration opportunity? Please get in touch to discuss your requirements.
Roland Karl
Qualitative Market Research
10439 Berlin - Germany
Phone: +49-(0)30-69 50 55 60
Qualitative Market Research
10439 Berlin - Germany
Phone: +49-(0)30-69 50 55 60