Roland Karl
Qualitative Market Research
Full studies, moderation, analysis and reports in German and English
SECTORS
- Healthcare & Pharmaceuticals
- Consumer & Advertising
- Media
- IT & digital payment systems
- Arts & Culture
- Sales & Retail
Research focuses
- advertising effectiveness: concept test and pretests for any
advertising medium (websites, apps, print, TV, etc.) - message tests
- product development: concept tests, product tests, packaging tests
- usability e.g of websites, apps, technical products, etc.
- image surveys
- baseline studies on motives and attitudes
PROFESSIONAL EXPERIENCE
10 years Qualitative Market Research
- Freelance for various local and international clients
- Market research and product development for chemical, coatings and plastics industry (OTR, Berlin)
- Quantitative & Qualitative consumer research (Basis Kontakt Hamburg)
4 years hospital & HCP logistic, medical equipment; health care research
- Abbott Germany
- Siemens - West Africa
10 years team lead international software development
- Tivola Publishing (pedagogic learning solutions for schools and educational publishers)
More than 20 years author and book publishing
- sociological research
- arts & culture
gET in touch
Want to learn more about how I can help your project succeed? Send me an email or give me a call and let's talk about your needs.